Brian Solis is a principal analyst at Altimeter, a Prophet company and globally recognized as one of the world’s leading experts and keynote speakers on digital transformation, innovation and digital Darwinism. In his research, Brian studies and publishes report on disruptive technology and its impact on business. As a digital anthropologist, he also studies its impact on society and culture. Brian is also an award-winning author of seven best-selling books including X: The Experience When Business Meets Design, What’s the Future of Business and The End of Business as Usual. His work makes him a sought-after advisor to leading brands, celebrities and startups.